Assistant Professor, SGH Warsaw School of Economics
We are pleased to present an insightful article, “On-Demand Insurance: Idea, Development, Impact on Market Equilibrium,” authored by Łukasz Kuryłowicz and Jakša Krišto. This comprehensive analysis delves into the rapidly evolving world of on-demand insurance, a business model that caters to the modern consumer’s need for flexibility and customization.
Did you know that thanks to the self-selection induced by the possibility of driving behaviour monitoring, the insurance industry can minimise the negative effect information asymmetry has on the motor insurance market. This can be achieved, for example, by observing the choices made by the insured after being offered a new voluntary contract with a premium based on telematics data.
Did you know that 75% of the insured who would allow the possibility of concluding a UBI type contract at all would expect a discount of up to 30% of their current premium? While a maximum of 15% discount relates to as many as 37,45% of the respondents. The factors like gender, age, education, and place of residence of the respondents influence the level of expectations.
This study aims to explore the motor insurance market’s attitude towards usage-based insurance (UBI), and thus its readiness for a launch in the near future. Data on client perception was collected using a structured questionnaire. On the basis of this, an initial selection of factors, other than income, that could influence the declared attitude of drivers was demonstrated showing that it is primarily dependent on certain demographic characteristics like their age, sex, or place of residence.
The paper shows that thanks to the Usage‑Based Insurance, the industry can minimise the negative effect information asymmetry has on the Polish motor insurance market. Through an economic analysis, the author gives the forecasts of the market models where three strategies for telematics implementation are used.
Although insurance telematics may be a source of competitive advantage, the Usage-Based Insurance (UBI) is still an insufficiently explored area, especially in the context of the Polish insurance market. Accordingly, the main purpose of this paper is to facilitate a better understanding of the topic through a review and summary of selected literature and research achievements, which may prove useful in a discussion about domestic UBI.